Click Here to Download PDF

Accounting for Real Estate Agents

Being the Principal in charge of a real estate agency is certainly challenging. You have to deal with the highs and lows of cyclical property market not to mention the changing marketing landscape and the explosion of internet agencies. You also have to contend with increasing REI and Government regulations, weekend work, long hours and difficult vendors. That aside, you also have compliance issues with your trust account plus the usual small business administration burden associated with GST, BAS, PAYG and superannuation.

Australia’s real estate industry has traditionally been viewed as a bricks-and-mortar shop front business but the internet has changed consumer behaviour. A lot of real estate agencies have been slow to adapt to the digital changes and modern marketing for real estate agents is no longer as simple as erecting signs in the front yard, running some newspaper ads and networking with prospective vendors.The use of video and social media has exploded while it's harder to get in front of time poor clients you also have to contend with competitors who slash their fees to win business.

Here at the Business Ignition Group we understand the real estate industry. Over the years, Mark Rosen and his team of accountants have mentored dozens of real estate agents through the various stages of their business life cycle, from start up right through to sale. The team offer you experience and most importantly, an intimate understanding of your industry.

THINKING OF STARTING or BUYING INTO A REAL ESTATE AGENCY?

Real estate agents are one of our specialist client groups and having mentored hundreds of clients through the start-up phase of their business we have built a reputation as as business start-up specialists.

If you are looking to start a real estate agency or buy into an existing operation, there are numerous issues to consider including your business structure, tax registrations, insurances, your choice of accounting software, your vehicle and finance. Real Estate Agents have a special exemption from the rules around Personal Services Income, and are often able to operate through Trading Trusts which can create wealth accumulation and asset protection opportunities.

As accountants and business advisors we can assist you in all of these areas plus provide advice on HR matters, payroll and the preparation of a business plan, marketing plan and a cash flow budget.
Choosing the right software mix is critical and we love working with Xero and Real Estate property Managaement software Re-leased, and the CRM package Property Suite.

Starting a business is a bit like building a house and you need solid foundations. In a business sense these include the right tax structure, accounting software, insurances and marketing. Your choice of business structure is critical and there are a number of different options including sole trader, partnership, company and trust. When it comes to selecting the most appropriate tax structure for your business we always recommend you ‘start with the end in mind' because Australian tax laws are complex and changing your business structure at some point in the future can trigger a capital gains tax event that could prove costly. Whenever we provide advice on business structures we always take into account issues like:

• Minimisation of Income Tax
• Maximize Asset Protection
• Allow for the admission of New Business Partners or Investors
• Comply with all Legal Requirements in your Industry
• Risk Profile of Your Industry
  
• Consider Future entitlement to Discount Capital Gains Tax Concessions
  

As a consequence, we often find the business structure is a compromise based on the relative importance of each of these issues.

Another brick in your business foundations is your choice of accounting software. Up to date, accurate financial records let you to make informed business decisions and the wrong choice of software can create heasaches. Poor record keeping is one of the biggest causes of business failure in this country and when deciding on the most appropriate software program to use you need to match your business needs with your level of accounting skill. Too often business owners produce ‘computerised shoebox’ records that cause frustration, waste time and create additional fees. This conflicts with our mission of helping you slash the time and cost associated with bookkeeping and compliance.

Here at the Business Ignition Group, we want to be your accountant and business advisor, not an expensive bookkeeper. You’ll find we support a range of different software programs but we do have a preference for cloud based solutions like Xero because of their flexibility and the fact that you can access your financial data via the internet and invite your accountant or bookkeeper to view your accounts at the same time. This means you can get bookkeeping support and valuable advice in real-time. You can log in online anytime, anywhere on your Mac, PC, tablet or smart phone to get a real-time view of your cashflow. Your data is automatically backed up and users have access to the latest version of your financial data plus you never need to worry about installing software or program updates.

To build a house you also need the right tools and when 'constructing' your business we have developed a number of tools including a start-up expense checklist broken down into various categories including: 

-  professional advice and software
-  information technology costs
-  marketing and signage
-  equipment and leasehold fit out
-  vehicles
-  insurances

This checklist will help you identify all your potential establishment costs and these figures then filter through to our cash flow budget template and allow us to produce a projected profit and loss statement for your first year of trading. These reports can also tuck neatly into our business plan template that is designed to help you secure funding from external sources like a bank. Another useful tool is our business start up checklist that walks you through key business registrations you might require, insurance options, legal issues, branding items and domain name registrations for your website.

For a real estate agent, your vehicle is arguably your most important business tool. To learn more about the alternative methods of claiming your vehicle expenses and the distinction between a business and private trip, you can download our Motor Vehicle Tax Guide from the resources section of our website  In addition, through our affiliate partners we can also assist with vehicle finance (chattel mortgage, CHP or lease) and get you fleet pricing on your new car, ute or light commercial van that could save you thousands of dollars. Through another affiliate partner we can also help you source funds to finance your business purchase, equipment or franchise fee (if applicable).

I f you're contemplating starting a business you don't need to reinvent the wheel as we have all the tools and resources to help you get off to a flying start. We can do some financial modelling based on different price points to produce profit forecasts and when you're up and running we can use industry benchmarks to compare your business performance against your peers.

MARKETING YOUR BUSINESS

For business owners your marketing could be the difference between gloom and boom.

Most real estate agents rely on their reputation and referrals to grow their business. While these ingredients remain important, you need to shift your marketing focus online. Increasingly local searches like ‘Real Estate Agent East Sydney’ are driving traffic to your website which is often the first touch point with a potential new client. As you know, in business, you only get one chance to make a good first impression and your website is your 'online shopfront' and silent sales person working 24/7 to promote your business.

One of our biggest points of difference compared to other accounting firms is our marketing expertise. We can assist you with your branding (business name, logo and slogan), your corporate brochure and help you harness the power of social media to win more referrals. Over the past few years we have worked with dozens of clients to help them create affordable, quality lead generation websites that are responsive to smart phones and tablets. We can provide advice and guidance with your website content including video production and if your website lacks calls to action or lead magnets we'll help you build them. In addition, we'll introduce you to strategies like re-marketing and search engine optimization to drive more traffic to your website.

If you aren’t using some of these marketing techniques your business probably won't reach its full profit potential.

The marketing process begins with your branding and we have worked through the process with dozens of clients over the years and using some online resources we can help you build a modern brand that resonates with your target market. We can even help you develop your stationery at a fraction of the cost of engaging a graphic artist or marketing consultant.

We can help you understand the Four Ways to Grow A Business plus identify the key profit drivers in your business. We can walk you through a number of profit improvement strategies and even quantify the profit improvement potential in your business. Our role is to make sure you don't leave any profit on the table and if you're a real estate agent we offer you a range of accounting, taxation and business coaching services including:

• Start-Up Business Advice for Real Estate Agents
• Advice regarding the Purchase or Sale of an Agency
• Tools including a Start-Up Expense Checklist, Business Plan Template and Cash Flow Budget Template
• Provide Advice and Assistance with the Establishment of Your Business Structure (sole trader, company, trust, partnership etc.) taking into account issues like Asset Protection and future discount Capital Gains Tax Concessions
• Registrations for Business Name, ABN, TFN, GST, WorkCover etc.
• Preparation of Business Plans, Cash Flow Forecasts and Profit Projections
• Accounting Software Selection and Training
• Preparation and Analysis of Financial Statements
• Bookkeeping and Payroll Services
• Income Tax Returns and Tax Planning Strategies
• Audit of your Trust Account
• Marketing Advice and Assistance
• Wealth Creation Strategies and Financial Planning Services
• Industry Benchmarking and KPI Management
• Business Succession Planning
• Vehicle & Equipment Finance (Chattel Mortgage & Lease)
• Advice & Assistance with Claiming Motor Vehicle Costs
• Recession Survival Strategies
• Advice regarding Employee Relations and Workplace Laws
• Business & Risk Insurances

We are much more than just tax Accountants. We are business and profit builders who genuinely care about the success of your real estate agency. The tax return is the start of the client process for us, not the end and we offer you strategies to grow your business, your profits and your wealth. If you’re looking to get your real estate agency off to a flying start or want to grow your existing business, contact us today.

To get to know more about us we invite you to book a FREE, one hour introductory consultation to discuss your business needs. You can expect practical business, tax, marketing and financial advice that could have a significant impact on your bottom line. To book a time, call us today on (02) 8378 1071 or complete your details in the box at the top of this page and let's get to work ON your business so it is more profitable, valuable and saleable.

Business Ignition Group - Accountants Lighting Up Your Business