Websites

Over the past decade the internet has changed the face and pace of business in this country. Consumer behaviour has changed and the search for products and services more often than not starts with the internet and a Google search..

The harsh reality is, your marketing can be the difference between boom and gloom and increasingly your website is the first touch point with a potential new customer. They will pass judgement on your business in seconds based on their online experience and you only get one chance to make a good first impression. An amateurish website (or no website at all) is a ‘customer killer’ and your website should be at the hub of your marketing efforts

The internet is full of websites that are really nothing more than an online brochure that simply lists the who, what and where of your business. However, we believe your website is your most powerful marketing tool and the primary purpose is to generate new leads and new customers. A lot of websites are built by graphic designers so they look terrific but the search engines like Google are ‘blind’ and cannot see the images or layout. They can, however, read the content and will downgrade your website in the all important search rankings if they are full of irrelevant or duplicate content. Beautiful websites that no one can find are like electronic billboards in the desert that get no passing traffic.

When it comes to websites, content is king. If you want to appear on the first page of a Google search you need original, quality content and that includes text, videos and images. You need to be crystal clear about what your ideal customer wants and tailor your content to their needs. You also need to spell out your expertise and that might mean building content that focuses on your niche industries and specialist services.

While many business owners view their website as an expense, we view them as an investment. You need to measure your return on your investment and your website should pay for itself many times over. Our message to clients is if your current website isn't generating leads for your business, then you've got the wrong website. You make need a makeover or full rebuild.

Over the past few years we have worked with dozens of clients and website developers to create affordable, quality websites that are designed to generate more traffic and more new business. A lot of websites are built by graphic designers so they look terrific but the search engines like Google are ‘blind’ and cannot rank the cosmetics. They can, however, read the content and will downgrade your website in the all important search rankings if they are full of irrelevant or duplicate content. Beautiful websites that no one can find are like electronic billboards in the desert. There is no passing traffic and they do not convert customers. Download our Website Audit Checklist to see how your website rates.

When it comes to websites, content is king. If you want to appear on the first page of a Google search you need original, quality content and that includes text, videos and images.

Some features of the effective websites include:

• A Customised Professional Website Design that matches your business image
• A Content Management System that let’s you track the performance of your website so you know how many visitors you are getting, what your most popular pages are, where your visitors come from and lots more …
• The Content Management System makes editing the website’s text and images as easy as editing a Microsoft Word document
• Built in Google Analytics so you can measure and monitor performance
• An Email Marketing System and Tracking System
• Optional Social Media Links
• Blog Functionality

We are so much more than just tax accountants. We are ‘business and profit builders’ who offer you practical marketing advice which includes strategically thinking about the future. Contact us today about our website and marketing services and let’s get to work ON your business so it's more profitable and valuable.

Business Ignition Group - Lighting Up Your Business